A Field Guide to Hype (2nd Edition)
This is your daily companion to hype — its uses and misuses. Become a skilled surveyor of the modern hype landscape and a masterful poker of holes into the narratives of technology.
This field guide includes the following topics:
- What exactly is hype? What are the dangers of it?
- How does the rhetoric of hype work?
- Who’s driving hype and why?
- A number of additional notes, case studies and thoughts touching on these topics
The zine was written and printed in Munich. It ships from Germany.
The 2nd edition contains a new page on the AI Discourse, typographical and spelling corrections and minor clarifications.
For larger orders (5+), please contact me directly since shipping costs may vary: johannes.klingebiel(at)gmail.com
(Please note that for some international orders outside the EU import duties might apply.)
A 28pg zine about the uses and misuses of hype.