A Field Guide to Hype

This is your daily companion to hype — its uses and misuses. Become a skilled surveyor of the modern hype landscape and a masterful poker of holes into the narratives of technology.

This field guide includes the following topics:

• What exactly is hype? What are the dangers of it?
• How does the rhetoric of hype work?
• Who’s driving hype and why?
• A number of additional notes, case studies and thoughts touching on these topics

The zine was written and printed in Munich. It ships from Germany.