A Field Guide to Hype (3rd Edition)

This is your daily companion to hype — its uses and misuses. Become a skilled surveyor of the modern hype landscape and a masterful poker of holes into the narratives of technology.

This field guide includes the following topics:

• What exactly is hype? What are the dangers of it?
• How does the rhetoric of hype work?
• Who’s driving hype and why?
• A number of additional notes, case studies and thoughts touching on these topics

The zine was written and printed in Munich. It ships from Germany.

The 3rd edition contains new content on uncertainty, economic bubbles, and buzzwords, as well as typographical and spelling corrections and minor clarifications.

For larger orders (5+), please contact me directly since shipping costs may vary: johannes.klingebiel(at)gmail.com

(Please note that for some international orders outside the EU import duties might apply.)